The Myth of "New Year, New Me": Reclaiming Growth Beyond Media Narratives
“Ring out the old, ring in the new.” “New year, new me.” "Tomorrow is the first blank page of a 365-page book. Write a good one." January 1st brings expectations of a complete transformation, a fresh start, a new beginning. But are the rebirths that come with the start of a new year perpetuating media narratives of self-improvement and unrealistic expectations?
New Year’s media narratives often stress the necessity of goal setting at the top of the year, whether it be saving more money, or signing up for a gym membership, audiences should consider whether these are positive representation of growth and renewal. The media promotes narratives that perpetuate our assumptions of relationships, careers, body image and the expectation of change in the new year is no different. Much of the storytelling around New Year’s narratives also lacks an incorporation of cultural differences and inclusive and authentic portrayals. And while research has shown the positive impact of goal and intention setting, there is a thin line between working toward a goal and aligning with society’s expectations of what you should be accomplishing.
Brands and media capitalize on the “fresh start” narrative to sell products and services (think discounted gym memberships, reduced weight loss supplements and diet plans). The flood of promotions and commercials instantly amplifies these "deals," subtly (or overtly) framing these goals as essential achievements aligned with societal standards. Audiences internalize these messages that ultimately force us to prioritize productivity and appearance over mental health and well-being.
Most New Year’s depictions in the media center white, middle-class experiences, lacking the cultural perspectives from diverse communities. Goals prioritized by women of color, often aren’t depicted in mainstream media depictions of new year priorities. Despite absence of cultural expressions in New Year celebration depictions, Black women especially have begun prioritizing their mental wellbeing overachieving superficial goals perpetuated by mainstream media aligned with Eurocentric values which often lead to comparison and guilt, perpetuating a toxic cycle. By prioritizing intentionality over ticking off a checklist of goals, we shift away from emphasizing efficiency and changing our exterior and move toward a greater sense of clarity and peace of mind.
For audiences to adopt a healthier and more inclusive view of success and growth, it’s imperative that storytelling reflects more nuanced New Year experiences and goals. Social media influencers and content creators are successfully shifting the narratively, providing counter examples that prioritize mental health and collective healing.
Following the 2024 election results, Black women collectively vowed to stop attempting to save democracy, focusing more on their individual well-being. January 1st is the perfect reset to begin enforcing these changes, rethinking the idea of a “fresh start” and reframing it to focus on self-compassion, reflection and growth. The new year doesn’t have to be a new you, it can simply mean celebrating your current wins and being intentional about prioritizing your well-being.
Dr. Mills Cox is a witty researcher, professor and mother. Additional commentary can be found at www.drbrandalemillscox.com.